BRAND MANAGEMENT

       In the early days of humanity, choosing was not a problem. When our most distant ancestors wondered: what's for dinner? the answer was simple: any animal that was around which could be captured and drag to the cave.


      Today, we have to walk through the labyrinths of any supermarket, where we can find countless types of meat from different animals. 

      The problem of consumers is no longer hunting. The problem is deciding what to eat among the hundreds of options and brands.

      This course is mostly about business, and how a strong brand will make consumers choose us.

OBJECTIVES:

  • Understand the basic factors of branding.
  • Explain the important factors in planning and evaluating a branding strategy.
  • Apply appropriate theories, concepts, and models to generate an effective brand-building process.
  • Appropriately evaluate customer psychological principles to reinforce management effects in brand building decisions.

 

LEARNING OUTCOMES:

  • Explain the important factors in planning and evaluating a branding strategy.
  • Apply fundamental branding concepts in building and maintaining
  • Build long-term branding strategies for businesses in accordance with other courses and knowledge.

 

Lecturer: Jorge Martínez

jorge.martinez@hoasen.edu.vn

0905800030